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What I’m saying is, it’s about content and storytelling more than it is pixel count for most people. I mean, we’ve seen short films recorded on a handheld camcorder that probably cost $100 make it into Sundance. If you’re filming on an R3D, your interview or commercial will look better than if you just have a GoPro, but it’s not all in the capturing of the footage.Īrguably most of the creative storytelling comes from the post-production stage. I’m not going to pretend that all media is created equally. Whether you have fancy lights and a camera that costs more than a car, or you have your iPhone taped to a broom, you know you have to come up with the best you possibly can to keep your audience engaged.
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